Intent Roasting was created with the idea that a coffee roasting company can partner with coffee growers and communities around the world to make a lasting impact. Mark Johnson started the company in 2012 with the goal of getting to know the coffee farmers he was buying from. As a result, he has been able to provide a rare transparency, from farm to cup, to his customers.   

Mark went on his first short-term mission trip to Haiti with Forward Edge in 2010 to help aid in earthquake disaster relief. This trip sparked his passion for Forward Edge’s community development programs, especially those giving back to the same communities he hoped to buy his coffee from in Nicaragua and Haiti.  

Mark is inspired by the unique way Forward Edge approaches community development through long-term relationship building and fostering local leadership.

“We have witnessed Forward Edge investing in communities by partnering with leaders to understand the needs in each community and helping the leaders towards solutions. Forward Edge continues to support local leaders who see the needs of their communities, which we believe leads to a significant long-term impact.”  

Mark’s passion for coffee and community development has truly created something extraordinary with Intent Roasting.

Forward Edge founder and president, Joe Anfuso, comments, “The coffee is first rate, and their commitment to serving the poor exceptional.” Intent Roasting is making a huge impact by donating 30% of all their online and in-store profits to help transform lives. 

You can be a part of the Intent Roasting mission by purchasing one of their flavorful blends or products through the Intent Roasting website.

Are you or someone you know a business owner who would like to make a difference? Consider partnering with Forward Edge to become a “for-purpose business” helping children and disaster victims in different places around the world.
Corporate Partnership